Maximizing CRM User Adoption: Challenges and Solutions
November, 23 2022 Carlos Martínez

CRM systems play a pivotal role in many businesses, streamlining customer relationships, sales processes, and a wealth of other crucial functions....

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User adoption: the real challenge behind CRMs
October, 22 2022 Carlos Martínez

A company’s decision to implement a CRM usually follows a two-step process. First, top management decides to invest in a CRM, and second, users...

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