User adoption: the real challenge behind CRMs
October, 22 2022 Carlos Martínez

A company’s decision to implement a CRM usually follows a two-step process. First, top management decides to invest in a CRM, and second, users...

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CRM Data Quality Dimensions
September, 22 2022 Carlos Martínez

Your CRM data often includes different types of errors that can be classified into groups called Dimensions. Dimensions of data quality simplifies...

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Understanding the Quality of your CRM data
August, 22 2022 Carlos Martínez

Quality data is key to success, right? Then a framework to effectively monitor data quality is essential to leverage data and turn it into actionable...

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Why do CRM Implementations fail?
July, 20 2022 Carlos Martínez

We all know stories about failed CRM implementations and, even if you don't, it is very easy to find reliable data about CRM failure rates which are...

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